In Tower Defense Simulator, both size and proximity are used to visually group and distinguish Daily Tower Skins from Daily Crates. In Dragon Adventures, visual priority is given to the highest-value coin bundle by increasing it's size and separating it with more padding, to distinguish it from smaller bundles. In Jailbreak’s season pass UI, a stripe of golden yellow lies beneath the season pass-exclusive icons, drawing attention to the premium rewards and making them visually distinct from the free ones. Excessive use of bright, moving elements might overwhelm and confuse players rather than aid them. Particle effects, wiggling buttons, and animated arrows are often used in tutorials for guidance. Even slight motion can make an element stand out amidst static counterparts. Movement: Animated elements draw attention.
Effective designed UI employs the following principles:
Poorly designed UI can leave players confused and frustrated and lead to poor retention, while expertly designed UI can contribute to engagement and monetization. Because it is often the primary way in which games communicate with the player, UI is critical to players’ experience. The UI shares vital information like hit points, quest objectives, and prices that allow players to make decisions and navigate the game. To learn how to implement UI elements into your experience, see UI.
While UI and UX often work collaboratively, UX carries a more significant focus on interactivity and the player's experience rather than the visual and informational design of the UI. The user experience (UX) relates to how players interact with the game, how they make their choices known to the game, and how they move from one choice to the next. The user interface (UI) combines artistic visual design with communication-centric information design to produce menus, shop layouts, heads-up displays (HUDs) and other interfaces that players interact with.
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